Ice Cube

Ice Cube Is Fully In His Basketball Bag

Ice Cube has been honored by the Naismith Basketball Hall of Fame with its inaugural Impact Award, which will also be named after the hip-hop icon. This ​phase of Cube’s career marks a surprising departure from the expectations of most fans and supporters. The rap superstar has fully immersed himself in the sports world, leading him to step away from both music and acting.

The CEO Speaks 

Ice Cube’s fight for respect in the sports world has paid off as he is being recognized by the Naismith Basketball Hall of Fame with its inaugural Impact Award. The award recognizes The Los Angeles native’s extraordinary contributions to the basketball world.

The president and CEO of the Naismith Basketball Hall of Fame, John L. Doleva, emphasized Cube’s passion stating: 

“Ice Cube’s unquestionable passion for the game and his desire to see it utilized as a catalyst for positive impact on communities are unwavering. His sphere of influence in both the entertainment industry and in the professional sports arena brings remarkable authenticity and value to this award. We are delighted to join hands with Ice Cube as he leverages his love of the game to inspire others. The Ice Cube Impact Award will stand as a testament to the power of basketball and the profound impact it can have on communities worldwide.”

The announcement of the prestigious award was made on Tuesday, Nov. 14, stating: 

“Extraordinary contributions to the world of basketball, his unparalleled passion for the game, and his unwavering commitment to encouraging crucial dialogues surrounding inclusivity, equal opportunity, and racial and social justice while contributing to initiatives focused on education and community development.”

Ice Cube Expresses Gratitude

The former NWA member expressed his gratitude for receiving the award. He stated: 

“The Naismith Basketball Hall of Fame Award named in my honor is truly remarkable, and words alone can’t express my gratitude for this recognition from such a prestigious organization. Having an award bearing my name only intensifies my commitment to advancing inclusivity and equal opportunity in sports, alongside my unwavering dedication to community activism.”

The Ice Cube Impact Award will find its home in the Naismith Basketball Hall of Fame’s museum in Springfield, Massachusetts. It will be presented annually to recipients who use basketball as a platform for good work in their communities. 

 Cube’s Career 360

Ice Cube’s impact on basketball and his commitment to activism make him the perfect candidate to become the award’s namesake. The award symbolizes the power of basketball and the profound influence it can have worldwide.

 The rapper-turned-entrepreneur known for his lyricism as a member of the West Coast rap group, NWA, has worn many hats in his lifetime. His latest project includes his role as Superfly, in the Sci-Fi comedy animation for “Teenage Mutant Turtles: Mutant Mayhem.” 

Prior to that, he had taken a three-year hiatus from acting which he took on the role of “Jack Robertson” in The High Note. The SAG- AFTRA strike pushed many notable actors such as Cube to reach for something more than just the television screen. The 54-year-old took on the sports and music world to make it into one. 

In that, he achieved something spectacular. In June 2023, the mogul was able to secure a partnership with North America’s leading skill-based fantasy sports operator, PrizePicks.

The Calm Before The Storm 

In a separate controversy, Ice Cube’s BIG3 basketball league had recently filed allegations of sabotage by the NBA, with the U.S. Department of Justice launching an investigation into the claims. Cube and his co-founder, Jeff Kwatinetz, have accused the NBA of engaging in anti-competitive practices against the BIG3 league, hindering its mainstream success.

Missy Elliott Makes Herstory 

Speaking of celebrities being honored, another trailblazing artist, Missy Elliott, has made history as the first female rapper to be inducted into the Rock and Roll Hall of Fame. Her innovative contributions to hip-hop and pop culture have solidified her place in music history.