Big Hit is returning to the music scene with the release of his debut album, The Truth Is In My Eyes. The Pasadena rapper also utilizes JPay, a platform commonly used by inmates, to help promote it.
‘The Truth Is In My Eyes’
On Dec. 16, Big Hit introduced his debut solo album, The Truth Is In My Eyes. His son Hit-Boy, a three-time Grammy winner, executed this highly anticipated project.
With this album, Big Hit aims to captivate listeners with his lyrical prowess and storytelling abilities.
JPay
The album will also be released on JPay, which is a privately held information technology and financial services provider focused on serving those in the United States Prison System.
One of the services that JPay has is video visitation, videogram, and the use of tablet computers so that inmates can listen to Big Hit’s albums. Those who are incarcerated can request to listen to his album due to other streaming services not being available.
The Truth Is In My Eyes is not only available on JPay, but also on bighitupid.com, providing wider access for fans outside of correctional facilities.
The album’s release offers a unique opportunity for Big Hit to connect with listeners who may have struggled to find hope during their time incarcerated. By sharing his experiences and perspectives, the artist aims to inspire others and give them a sense of possibility once they are released.
The bold strategy of using JPay as a distribution platform goes against traditional industry standards, showcasing Big Hit’s determination to connect with his fans regardless of their circumstances.
Star-Studded Features
With 17 heartfelt tracks, The Truth Is In My Eyes features a star-studded lineup of collaborations in the hip-hop and R&B genre.
The album includes notable names such as Snoop Dogg, Dom Kennedy, Musiq Soulchild, The Alchemist, and others. Each song offers a unique glimpse into Big Hit’s journey, inviting listeners to connect with his storytelling and raw emotions.
Hit News
Big Hit was incarcerated for nine years and was released before Father’s Day 2023. Since his release, he has collaborated with his son Hit-Boy almost non-stop and has made songs such as “RECKLESS & RATCHET,” “Police,” and more.
In other news with Hit-Boy, his production collective company Surf Club sent the Grammys a consideration for a Grammy nomination in October. Hit-Boy’s recent production includes joint albums with Nas, and also production for Travis Scott and Beyonce.
‘Vultures’
In related news, another highly anticipated album was Kanye West and Ty Dolla $ign’s joint album, Vultures. The album was slated for release on December 15 but has been postponed.